For Immediate Release

Patty Aguilar
Patty Aguilar of Ventura Barnett Properties
408-866-8897
408-866-8925
pattyaguilar@vbprop.com
http://www.pattyaguilar.com

San Jose, California - March, 31 2008 - OnDemand Virtual Services (www.mjondemand.com) is pleased to present the newly redesigned website for top Silicon Valley Real Estate professional, Patty Aguilar. OnDemand Virtual Services has worked closely with Patty Aguilar to design and develop: www.pattyaguilar.com.

The site provides an interactive experience. Clients can leave comments in the informative blog and can download the free annual market analysis created by Patty Aguilar. The available tools, articles and tips on www.pattyaguilar.com will surely add to any customer’s home selling or buying process.

For those not familiar with Patty Aguilar, here is a brief introduction to this highly respected Realtor: She began her career with ten years experience in sales and management positions with Merit McBride residential brokerage firm in the Saratoga-Los Gatos area. She held positions with Grubb & Ellis Company in their Transaction Services Group, as well as AT&T Corporation and McAfee Associates. Currently, Patty Aguilar provides comprehensive, customer oriented, Real Estate Services as a Ventura Barnett Properties Realtor Professional.

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Patty Aguilar, Realtor(R), specializes in transaction services relating to residential property in the Santa Clara Valley, with a concentration on the western portion of the region. Special skills include client services, market research and analysis, structuring and negotiating contracts, transaction management; as well as communication and presentation skills. As the Market Guru, Patty Aguilar provides a keen look into the California market.

Your REALTOR®’s marketing efforts and considerations will include advertising, showing the property, how long the house has been on the market and whether you’re buying another home. Your home should be listed, whenever possible, through a Multiple Listing Service (MLS).

Advertising and Promotion

Properties are commonly advertised through real estate agent Web sites, Internet home search/listing services, classified advertising and real estate guides. Promotion efforts through office and MLS tours are a good way of getting other buyer agents to view your home and to promote it to the buyers they are working with.

Even with all these advertising avenues, ” For Sale” signs on front lawns are still remarkably effective. Many REALTORS® promote their Web sites on the sign and use brochure boxes with the signs to market the property. When appropriate, and with your permission, your REALTOR® may send a mailing about your property to neighbors. Sometimes one of them has a friend or relative who always wanted to live near them. You never know how far reaching the benefits of word-of-mouth advertising by friends, relatives and neighbors can be.

Showings and Open Houses

To prepare your home for viewing, make it as bright, clean, cheerful and serene as possible. Always look at your home from the buyer’s point of view. Your REALTOR® will probably find a tactful way to suggest that you be absent while the house is being shown to prospective buyers, because your presence will inhibit their actions and conversations. They won’t feel free to open closets and cabinets, test out the plumbing and discuss their observations objectively as they walk through the house. It goes without saying that your children and pets should not be on the premises either.

If your REALTOR® has scheduled an open house, you may want to notify the neighbors, and assure them that they’ll be welcome. They’ll jump at the chance to poke around in your house, and sometimes they can turn up a buyer among their friends.

Quick tips for showings and open houses:

  • Clean or replace dirty or worn carpets.
  • Open all curtains and blinds.
  • Replace any burned out light bulbs and turn on all lights.
  • Clear all clutter.
  • Clear all countertops.
  • Wash and put away any dirty dishes.
  • Set the dining room or kitchen table if you have particularly nice linen or china.
  • Simmer a few drops of vanilla on the stove.
  • Put on soft music.
  • Burn wood in the fireplace on cold days, otherwise, clean the fireplace.
  • Put fresh towels in the bathroom.
  • Take any laundry out of the washer and dryer.
  • Leave the house so your REALTOR® is free to deal with prospective buyers in a professional manner.
  • Put pets in cages or take them to a neighbor.

How Long Has Your House Been on the Market?

Professional appraisers sum up their entire body of knowledge in three words: ” Buyers make value.” Your home is worth as much as a buyer will pay for it.

If your home has been on the market for months, it’s a clear message that the property may not be worth what you’re asking for it. This is particularly true if there haven’t been many prospects coming to see it. What you do at that point depends on whether you really need to sell, and whether you’re working with a time limit.

If you’re not really motivated to move soon, you can always wait - years if necessary - and hope inflation will catch up with the price you want. The problem is that in that time, your home begins to feel shopworn. Buyers become suspicious of a house that’s been for sale for a long time.

If you really do need to sell, with your REALTOR® discuss a schedule for gradually dropping your price until you find a level that attracts buyers. There’s no point in saying, ” We simply can’t sell our house.” Anything will sell if the price is right.

If You’re Buying Another Home

You may wonder what will happen when you’re selling one home and buying another – how will all the details work out? This is a common situation and REALTORS®, lawyers, and title and escrow companies have plenty of experience in arranging contracts and loans so that the two transactions dovetail smoothly.

And should you sell your home first then buy or buy first then sell? Ideally, it’s best to find a home you like and make an offer subject to selling your current home. This generally works in a normal market. However, in a “hot” market most sellers will not accept a “subject to sale” offer. In this case you need to sell your home first and then buy a new home in the interim period between selling and vacating your house.

If you find that you need to buy the next house before you’ve received the proceeds from the present one, lending institutions can sometimes make you a short-term ” bridge” loan to tide you over between the two transactions. Make sure you fully understand the exposure and emotional investment before proceeding with this type of loan.

Enjoy this clever video of a roller coaster ride of inflation through the years. Click here to see the video now!

I was reading the New York Times and came upon the below article. It is so important to keep track of the current market and the below articles talks about some major changes and how the government will be taking preventive measures. I invite you to leave your comments!

White House Offers Plan to Ward Off Credit Crises

WASHINGTON — After months of watching a growing credit crisis made worse by steadily eroding home prices, the Bush administration responded on Thursday with the outlines of a plan that officials emphasized is meant more to prevent future crises than to address the current one.

The plan, which relies primarily on state regulators and private industry to tighten their oversight of financial markets, calls on states to issue nationwide licensing standards for mortgage brokers.

The plan would also require lenders to make more complete disclosures about payment terms to home buyers. And it would curtail possible conflicts of interest at companies that assign levels of risk to packages of mortgages that are sold to investors.“This effort is not about finding excuses and scapegoats,” the Treasury secretary, Henry M. Paulson Jr., said in his most extensive comments to date about the credit and market problems. “Poor judgment and poor market practices led to mistakes by all participants.”

But in many ways, the plan relies on the same market participants — from mortgage brokers to credit-rating agencies and Wall Street firms — that government officials and other experts blame for the current crisis.

Indeed, the announcement came with a fresh round of worsening economic news that is reinforcing the view that the economy has entered a recession.

Administration officials said most of the proposals would be executed in the coming months through regulations issued by federal banking and securities regulators, and by new committees run by industry executives. A few elements, like tightening rules for mortgage brokers, may require federal legislation. Bush administration officials said, to avoid burdensome regulation, the plan provides a limited role for the federal government.

Democratic lawmakers described the proposal as light and late, while industry representatives welcomed the initiative.

The dollar, meanwhile, dropped to new lows against the euro and weakened further against the yen. Lenders again raised interest rates on home mortgages. And fearful investors pushed the price of gold above $1,000 an ounce for the first time.

The continued erosion of consumer confidence was seen in a new report that retail sales fell last month.

The confluence of bad news is testing the administration and lawmakers as they struggle to respond to a slump that began with the mortgage market collapse.

At the news conference, Mr. Paulson said growing market problems were caused by a series of factors, including mortgage brokers who pushed risky loans on homeowners, conflicts of interest at credit-rating agencies, bond underwriters that loosened standards, and financial institutions that failed to adequately grasp the riskiness of the instruments they were buying and selling.

A report issued by an interagency group headed by Mr. Paulson also said that regulatory policies undertaken by the Bush administration had failed to adequately supervise the way financial institutions manage risk.

President Bush on Thursday held an unannounced meeting at the White House with four dozen executives from the Business Roundtable, a group representing the nation’s largest companies. Along with some of his senior economic aides — including the United States trade representative, Susan C. Schwab, and Carlos M. Gutierrez, the commerce secretary — Mr. Bush made remarks and answered questions, a spokesman, Tony Fratto, said. He described the meeting as a routine opportunity to discuss the economy with business leaders.

“It was a chance for him to talk about how he views the economy,” Mr. Fratto said of the president, who is scheduled to give a speech in New York City Friday.

Some Democrats suggested that the administration appeared to have made the financial regulatory proposals as a political effort to try to limit Congress from taking broader action.

On Thursday, Representative Barney Frank of Massachusetts and Senator Christopher J. Dodd of Connecticut, the two Democratic lawmakers who head Congressional committees that oversee markets, announced plans to provide billions of dollars to states to buy homes in foreclosure and encourage mortgage lenders to write down the value of mortgages in troubled areas.

The proposals, which face significant political obstacles, would permit the Federal Housing Administration to guarantee some loans that would be used to refinance troubled ones.

“We have to do something to prevent a deeper recession,” Mr. Frank said. He said the plan was a reasonable but small first step and was late in coming.

Democrats in the Senate agreed. “It’s a day late and a dollar short,” said Senator Charles E. Schumer, Democrat of New York and chairman of the Joint Economic Committee. “These are the kinds of things that we were calling for a year ago. And the steps are so small that they don’t do enough. They need to deal with the current crisis, not the next one.”

Others wondered why the administration was only now beginning to come to terms with such problems as opaque off-balance-sheet transactions at companies and potential conflicts of interest at credit-rating agencies. Such problems were identified in the early years of the Bush administration when Enron, WorldCom and other companies went into bankruptcy after accounting scandals involving similar issues.

In an interview, Mr. Paulson took issue with that, saying that financial shocks are part of the economic cycle and occur “every six or eight years.”

Bristling at Democratic complaints that the plan was too light and that the administration was fundamentally hostile to taking bolder steps, he declared, “I am not antiregulation.” But he said the administration had to be careful and not do anything that would be overly burdensome to markets at a time they are already under considerable stress. “I have emphasized that when we implement these we will be doing it to not create a burden that exacerbates today’s stresses,” he said.

Mr. Paulson offered few details on how the rules might work and some of his suggestions amounted to little more than demands that investors and financial institutions take greater care in analyzing and managing risks. The details, he said, remain to be developed. But he said after many hours of discussion, he had concluded there was no simple solution to such complex problems.

“No silver bullet exists to prevent past excesses from recurring,” he said, adding that the recommendations were a “good start” and that the administration would release a “regulatory blueprint” in the next few weeks.

The report, by the President’s Working Group on Financial Markets, which Mr. Paulson heads, said the rating agencies should enforce policies about disclosing their conflicts of interest, an allusion to criticisms that the agencies were typically paid for their ratings by the investment banks but only once they had sold their securities to investors.

Mr. Paulson also said the president’s group would push the rating agencies to “clearly differentiate” between the ratings for complicated investment products, which investors may not have understood, and the ratings for more conventional corporate bonds and municipal securities.

Issuers of mortgage-backed securities, in turn, would be required to disclose “more granular information” about the quality of the underlying loans and their procedures for verifying the information in those loans.

Industry groups praised the plan. “Combined with private sector efforts already under way, we expect Treasury’s proposals will help steer the American economy back on course,” said Tim Ryan, president of the Securities Industry and Financial Markets Association, a trade group that represents Wall Street in Washington. “At a time when there is so much concern in the marketplace, Secretary Paulson’s leadership and institutional knowledge are vital.”

Vikas Bajaj contributed reporting from New York and Steven Lee Myers from Washington.

Visit my site today to find out what your homes worth! http://www.silicon-valleypro.com/home_values.asp

Mar

10

Get Ready to Sell

Posted by Patricia Aguilar under For Sellers, General Information

Evaluation: Get Ready to Sell Your Home

Millions of homes are sold each year, and while each transaction is different every seller wants the same thing - the highest price with the least amount of hassle and aggravation.

Home selling is more complex than it used to be. As a seller you need to be aware of a range of issues and deal with many complex forms. You also need to know that buyer agents represent buyers and are working to get the best deal for their buyer clients. 

Successfully selling your home requires experience and training in areas such as real estate, marketing, financing, negotiation and closing – this is the very expertise REALTORS® offer.

Know Why You Want to Sell Your Home

First, you should have a clear idea why you want to sell your home.

Selling a home is an important matter and there should be a good reason to sell, such as moving to a new community, needing more space, retiring to a smaller home or moving closer to family. Your reason for selling can impact the negotiating process so it’s important to discuss your needs and wants in private with the REALTOR® who lists your home.

To get an idea of whether it’s a seller’s market or a buyer’s market, many people start by looking at online or printed real estate guides to research the current market and the price of comparable properties.

Is Your Home Ready to Be Sold?

The home-selling process typically starts several months before a property is made available for sale. For best results when selling your home, you need to look at your home through the eyes of a prospective buyer and determine what needs to be cleaned, painted, repaired and tossed out.

Ask yourself: “If I were buying this house, what would I want to see?” The goal is to show a home which looks good, maximizes space and attracts as many buyers - and as much demand - as possible.

When Should You Sell?

The marketplace tends to be more active in the spring because parents want their children to be settled and enrolled before the beginning of the school year. Spring is also when most homes are likely to be available.

Generally, the selling market is more active from Labor Day to early December, and then January to about May. Summer and Christmas are usually the slowest times of the year for house sales.

Owners are encouraged to sell when there is a need or desire to sell, the property is ready for sale and the seller has chosen a REALTOR® to work with.

How Do You Improve Your Home’s Value?

Ideally, you want to be sure that your property is competitive with other homes available in the community. REALTORS® see many homes and can provide home-improvement suggestions that are consistent with your local marketplace and cost-effective in terms of what you will be able to recoup through the sale.

The general rule in real estate is that buyers seek the least expensive home in the best neighborhood they can afford. In terms of improvements, this means you want a home that fits in with the neighborhood but that is not overimproved. For example, if most homes in your neighborhood have three bedrooms, two baths and 2,500 square feet of finished space, a property with five bedrooms, more baths and far more space would likely be priced much higher and would likely be more difficult to sell.

Improvements should be made so that the property shows well, is consistent with the neighborhood and does not involve capital investments that cannot be recovered from the sale. Furthermore, improvements should reflect community preferences.

Cosmetic improvements, such as carpeting, paint, wallpaper and landscaping, help a home ” show” better and often are good investments. Mechanical repairs, which ensure that all systems and appliances are in good working condition, are required to get a top price.

Prepare yourself to sell your home by evaluating why you want to sell, and when to sell and by improving your home and property to enhance its value to buyers.

Working with an experienced REALTOR® will give you valuable expertise and advice to guide you through the complex process of selling your home.

Finding the right real estate professional can be tough. I’ve found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs. Click here to enjoy a humorous view about a Realtor who doesn’t use my same philosophy, and if you have a Realtor like this definitely give me a call! Enjoy!

Whether you are looking to buy or sell it is imperative that you understand the market. As a Silicon Valley market professional I created a comprehensive market forecast so you can easily learn about our current market and what is expected for the next year. Click here to receive instant access to your copy now!